Jonathan has spent his entire career in brand strategy and innovation, design and communications, helping to build brands for products, services, companies and places around the world.
He joined the Added Value Group in 2005 to work on global clients and moved to head up Added Value France in January 2008. In 2011, he crossed the pond to take the helm at Added Value Cheskin, before moving to New York to become President of Consulting.
His industry expertise ranges from multi-national packaged goods, financial services, automotive, technology, pharma and utilities groups through to leisure players, retailers and luxury businesses as well as government departments, universities and charity organisations.
Jonathan is a long-standing member of the editorial board of the International Journal of Brand Management and an Oxford University graduate.